In 2009, Chinese clothing association children's clothing professional committee report points out, the independent brand is the development and expansion of the children's clothing industry in recent years the development of window, independent children's clothing brand has dominated the mainstream LED Lamps of the domestic market.

Generally speaking, the independent children's clothing brand development to experience four stages: one is the low price into market stage; Two is to keep low price and to enhance the quality stage; Three is to form a characteristic stages; Four is to be influential brand stage. In our country's independent children's clothing brand in the development process of the first stage appear in 10 years ago, when the independent children's clothing brand quantity is not much, and concentrated in the big city; The second change is nearly five years, a group of success in wholesale market of children's clothing enterprise follow ChengRenZhuang experience, to join the chain brand development;NFL Jerseys The third phase in today, wholesale market are upgrading, brand marketing mature gradually, brand leading sales has formed the climate, but still did not appear in the industry leading brand; Children's clothing industry in our country is about to enter the fourth stage, will become a leading brand, the brand will occupy the market main share, have become bargaining power and influence of the children's clothing brand.

August 7,, the fourth Chinese brand's day in Beijing's great hall of the people open. The economic daily news editor, brand China industry alliance President YiFeng in delivers a speech at the opening ceremony, think Chinese clothing brand needs a revolution.

YiFeng said, our country at present is still "manufacturing power, brand small country". China's LED Lamps manufacturing industry in the bottom of the value chain, the added value of the minimum. Our country is still not internationally recognized the world famous brand, export product 90% above is stick a card, and 10% of the independent brand, because no awareness, and the absence of added value.

YiFeng especially mentioned the clothing industry had the embarrassing situation. At present, in Beijing each large stores, native clothing brand NFL hats few outlets, is almost exclusively foreign brands. And the large market for consumers and not approved by domestic clothing brand, local clothing out the door. In fact, the so-called international big shop sign, most of the products in China processing manufacturing, however high premium brand by foreign brands earn, the domestic co-packers can only be cheap we.

YiFeng think, China's economy to the core of transformation of the mode of economic development and its essence is the least of material resources, create the highest economic value. And solve the core problem is the most effective way of the construction of the famous independent brand.

YiFeng called for, in the same quality, consumer should be preferred to buy local brand, support enterprise development in our country. And entrepreneurs also shall comply with the social morality, the production of good quality, safety and reliability of the products.

Finally, YiFeng said: "in the next 30 years, if China can have 10 to 20 independent brand to become the world's top brand, if in a large number of famous brand to lead, China's economy on the brand road, if China's prime minister can also like the Japanese prime minister said 'Toyota is my left face, SONY is my right face"Discount sunglasses the brand as a country that is the face of, at that time, the brand will make China more respected."

YiFeng is known as the father of Chinese brand, served as the organizing committee of the China quality tour and the first Chinese famous brand organization, the well-known trademark protection organization, the director of the bright in our country and put forward "brand strategy" this concept.

The Chinese brand festival is held in the YiFeng advocated by the, the three previous respectively in the opening ceremony of the Beijing international conference center, the national stadium and Qingdao diamond stadium hosting. This is the first time in the great hall of the people on the brand held an important activity. The Chinese brand section of the theme is "regression and cross".

The important guests and 11 th the National People's Congress standing committee, deputy chairman of the central ChenChangZhi with chairman, vice-chairman of the standing committee of NHL Jerseys the tenth National People's Congress chairman gu xiulian, vice chairman of ccpit in China. New hope LiuYongHao group President, zhejiang geely holding group President LiShuFu, new Oriental education and technology group chairman Mr Yu, the shaolin temple square YongXin release the famous business, religious people also attended the opening ceremony.

Get away with the "low carbon" good test, some clothing enterprises have the action. The first of the attention, is clothing manufacturer group company. In 2008 it spent 3 million yuan for technological transformation, and has formed the low carbon manufacturing plant export advantage, and in saving energy and reducing consumption on save nearly $2.8 million a year; In recent years, seven Wolf, nine animal husbandry, tiger king, such as specific brand brand clothing enterprise have also increase the low cell phone charger carbon product development efforts, creating what is called a "min faction take qi transformation wind".

However, for textile clothing industry within 99.6% of small and medium-sized enterprises, 95% of the non-public enterprises, as funds, technology and talents limited circumstances, "low carbon" way, it seems hard to god.

Every garment enterprises have suitable for their low carbon road, is critical to the success of the low carbon strategy selection.

For most enterprise that, low carbon strategy can be roughly divided in three: energy conservation and emission reduction, use new power, carbon capture technology. One refers to improve energy efficiency and reduce emissions, and the new method of carbon trading means to promote emissions; Secondly, begin from fountainhead, reduce fossil energy use,soccer jerseys acting with such as wind power and solar energy more clean energy; Thirdly focuses more on end governance, tried to keep the fossil fuel burning after capture carbon dioxide emissions to storage facilities or cure, so as to achieve zero emissions. For most clothing industry for small and medium-sized enterprises, carbon capture may be too far away, new energy using also has a gradual process and the practical and feasible, only save energy.

"Energy conservation and emission reduction in cost a bit difficult, difficult that income unpredictable which!" A service enterprises to the media in the survey of the exclamation, recognizes many clothing enterprise heart risk.

How to look at energy conservation and emission reduction in cost and income, is clothing enterprise low carbon strategy first should solve the problem.

McKinsey (McKinsey) a study that showed that about 75% of the reduction can through the non-technical measures or existing mature technical measures to realize, about 25% of the reduction in the whole life cycle of the potential cost of zero, even for the negative. McKinsey to mature low carbon technologies have such a conclusion: in 200 have been issued a variety of low carbon technology, there are more than a third of the technology is "negative cost", that is, using the technology of income, greater than investment. Energy conservation and emission reduction is the fastest back from the cost of the investment.

As for specific energy conservation and emission reduction strategy,Discount sunglasses the key is to strengthen the management of saving energy and reducing consumption, adhere to the application of advanced technology and combining backward, adhere to the clean production and pollution control, and the combination of relying on scientific and technological progress, realize saving energy and reducing consumption. At present the government at all levels to promote the use of textile clothing enterprise saving energy and reducing consumption management measures, including:

-by which saves energy development, resources and environment protection of new equipment, new technology, new technology, to promote comprehensive utilization of resources, clean production, and carry out cleaner production audits. Vigorously develop energy-saving and high efficiency, continuous, automation, differentiation and green environmental protection of the textile machinery.

-set up perfect saving energy and reducing consumption responsibility evaluation and incentive mechanism, formulate and implement energy consumption per unit product quota standards. According to the basic production can, with auxiliary production use can decompose implement management responsibility, for cooling, heating system, steam, energy-saving lighting, use water, sewage treatment, and other to have the specialist is responsible. Key energy-using units shall baseball hats appointment of energy management, and establish energy utilization in reporting system. Vigorously promote energy, water level 3 metrology management, promotion, heat water reuse the technology, improve energy efficiency, realize such emissions.

-in the textile industry cluster, industrial park, actively promote cogeneration, central heating, concentration sewage treatment and so on, encourage wastewater and waste heat recovery of cascade utilization, reduce energy consumption.

According to experts calculate, based on current technology equipment and the management level, China textile and garment industry technical reform and improve by strengthening management, to reduce water consumption, energy consumption by 10% to 15%, it is completely possible. To the clothing enterprise that, low carbon road, though not a piece of cake, it is not difficult to god.

The "eleventh five-year plan" period, the market area expanded 2 times, registered manage door has increased 1.5 times, resident country (condition) outside representative organization increased 4.6 times; Spinning expo upgraded to "GuoZiHao", textile index in KeQiao release, the national textile fabrics museum in KeQiao, laid the shaoxing county in the national textile industry leader of the position. In spring, all things being hair. In the spring, China light textile city brews a shock to the industry of the big change.

March 18,, shaoxing county people's government in Beijing's great hall of the people held a press conference and announced a huge sum mobile chargers of money of shaoxing county building "online textile city" was set up.

A cover textile city all enterprise and manage door and 1 or above and dealers, 10 buyers textiles resource base will be in one year or so of time built. China's textile industry B2B aircraft carrier, be vividly portrayed.

This is China light textile city tangible market continuously expands, sit to hug the global textile products are the most complete, the most actively traded and information gathering the most professional wholesale market after, and a delicate. China light textile city will soon enter the traditional trade and electronic commerce in photograph reflect new era.

Since the "eleventh five-year plan", shaoxing county, the county government attaches great importance to China light textile city development ascension to work around "12345" development MLB hats strategy and the international textile manufacturing center, trade center, creative center "construction requirements, vigorously promote market construction planning and management services, investment promotion long city, marketing planning etc, and exhibition work, effectively consolidate and develop China light textile city in the county economy in the development of society and the national professional leading role in driving the market leader in the construction of benchmarking.

Since 2006, shaoxing county has start dongsheng market, clothing and road home textile market, fabric market, money market upgraded light textile raw materials such as the main body of investment market is government construction projects, KeDong eight storage center, international exhibition center, win the mansion and other government auxiliary market construction project 6, to 2010 years accumulative total completed investment about 4.1 billion yuan.

The scale of the market construction, make China light textile city capacity expansion. The market from 2005 in total area 1.1 million square meters, the expanded to the current 3.26 million square meters, of which main market area of 2.75 million square meters, warehousing, logistics, conference and show, research and development and other auxiliary market area of 510000 square meters, the main body and auxiliary market built area more by the end of 2005 respectively expanding 2 x, 1.8 times, formed "southern traditional trade sector, central international trade area, the northern market innovation area, western raw materials trade sector and eastern storage and logistics area" on the five regional market.

Before 2005, China light textile city raw materials, mainly fabric market, market relatively single formats. Begin from 2005, further improving market dislocation of shaoxing county development pattern, the market formats and extend to both ends. The upstream have textile raw materials, chemical, mechanical, fabric market, downstream have clothing accessories, such as the home textile product professional market.

In a market area have been expanded, and at the same time, the number is increased with the merchant in. Market group by the end of 2005 registered manage door over 7900,Wholesale MLB Jerseys increase by the end of 2010 to 19688, increased 1.5 times. Especially the company manage door, growing more rapidly, by five years ago to 860 soared to 3927.

China light textile city international level is increasing day by day. Inside the market resident country (condition) outside representative organization from 2005 in 187 to the current 864 home increase home, the foreign investment commercial enterprise by 2005 the two has increased to 79. Now, there were countries market (boundary) to the more than 10000 buyers, the resident about 5000 more than person.

Market also is rising. In 2005, China light textile city a group of turnover RMB 44.94 billion, by the end of 2010, the market turnover of $79.37 billion. About a quarter of the fabric around the world every year in this deal, market and national nearly half of the textile enterprises to establish a relationship between production and distribution. "The world the first BuShi" for real.

Sing, dance, and saluted...... Finish the performance of the actors is not ordinary people, but six new childlike robot. These robots on the automatic production technology is expected to be the future application to the houjie shoes. This is in the world shoe headquarters on the foundation stone laying ceremony witnessed. Following vice mayor LengXiaoMing stressed that this is the dongguan shoes industry transformation of the way that an important measure, will push the dongguan shoes to specialization, high-end Wholesale MLB Jerseys and the brand to move forward.

The ceremony, the world headquarters and the shoe leather shoes, dongguan houjie, Shanghai, the association with automation technology Co., LTD, tsinghua university, guangdong innovation professional technology institute signed five strategic cooperation agreement.

The project as early as in 2008 has attracted extensive attention of the industry. Yesterday, "QianHuWanHuan beginning out" the world headquarters of the shoe industry base end based.

According to introducing, the world shoe headquarters is set research and development, trade, logistics and brand hatch in one of the shoe industry transformation and upgrading of high-end service platform. The project covers an area of 180000 square meters, planning a building area of 480000 square meters, in three phase of construction. The whole project plans to invest 1.6 billion yuan RMB. After the completion of the project, can hold nearly merchants.

The world headquarters the chairman said ZhangHuaRong shoes,buy sunglasses the base will be making the world science and technology into China's shoes for platform, China shoe industry march towards the world's import and export trade platform, the world trade shoes industry high-speed operation service platform.

Will become the high-end brand shoe of incubation bases

Following leather shoes industry association WangShengPei introduction, a lot of the world famous brand products is actually in the shoe industry dongguan production and manufacturing, but the dongguan shoe brand has been the lack of a high-end display platform, and the world shoe headquarters were expected to become the dongguan shoes of high-end brands hatch base.

Shoes headquarters will attract the joining trader and agents gather development. A houjie shoes industry analysts, dongguan has been formed international in high-grade footwear processing base and international shoes headquarters. Future production and processing will gradually overseas, but more and more enterprises operation center, purchasing shoes centre, brand center and company headquarters are in this together.

According to information, after the completion of the world headquarters to shoe industry transformation and upgrading of dongguan shoes and the whole industry cluster development. Currently, there are hundreds of shoes enterprises expressed in intent, there is no lack of among them aokang, red dragonflies and steady domestic and international famous brands.

China national silk industry association offers from the silk industry in the first half of 2011 the situation of economic operation look, this January to may, the silk industry economy overall smooth operation. According to the national bureau of statistics for 285 home reeling over the scale enterprise statistics produced, January ~ 5 months, China's silk output reached 42498 tons, an increase of 22.72%. But affected by the international consumer demand recovery slow pace, domestic macroeconomic regulation and control policy tightens, especially by all kinds of factor costs, raw material prices and cell phone charger range, the more liquidity pressures tension, inventory such negative factors, plus foreign trade situation remains to be seen, make long relied on the international market silk enterprise management difficult and risk may be further increase. The second half of this year is expected to silk industry production and export will remain low, industry growth slowed in the economic benefit.

From January to may silk commodities export situation look, except in February by the Spring Festival holiday influence, resulting in the February 1 drop of 52.21% month-on-month in the international market by increased demand slowing, march to may silk export annulus comparing growth fluctuations very much, and the biggest export amount keep at about $290 million, but is still less than last year in the fourth quarter, exports monthly performance level. This shows, the export of silk industry situation is not optimistic. Meanwhile, industry insiders agree that YuanLiaoXing commodity export prices, pure silk clothing exports incremental reduction/price falls indicated the second half of the present situation of the export of silk industry situation is not clear. With the raw material prices, foreign garment processing merchants will severely cut down that contain silk dosage, it will directly NFL Jerseys suppresses the export of silk and silk material the effective growth of the number. In addition, the second half, the world situation, part of the national high debt concussion risk still exist, international consumer slowdown in demand and other reasons, will directly influence the silk export enterprise economic benefits.

First half of the year, the present market and market shocks cocoon, industry insiders agree that in the current cost of various elements of the rising background, the second half of the market is expected to run a high price of cocoon pattern to change in the short term. If the enterprises can't be rationally treats the current market price fluctuation of cocoon, will bring adverse effect to the development of the industry.

In addition, January to April, scale above the silk industry enterprise finished goods stock up 25.14%, up 1.1% than at the end. From past experience, finished goods inventory growth at 20% ~ 25%, there will be "to inventory of the" possible, especially as this year most silk enterprise appear out of funds, such as and highs price (especially the material) intertwined, increased difficulties of enterprise production and management, so that the second half of the silk industry economic growth may be faced with a certain callback pressure. At the same time, coal, electricity, oil, the high prices, the enterprise to hire workers, the difficult problem is expected to poor stability in the second half of this year is still won't have too big change, so the silk enterprise production shutdown phenomenon scope may expand.

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Title: chemical fiber products must face marketing era

Content: China's chemical fiber industry over the last 10 years of high-speed growth, production 2000 tons from 6.94 million up to 2010 in 30.89 million tons, domestic textile fiber to account for over 70% of the total, to make up cotton fiber natural resources, to solve the contradiction of grain to reclaim land, meet the needs of the textile and clothing export processing, plays a positive and important role.

From the past 10 years development course see, even though China's chemical fiber industry is very outstanding progress of technology, equipment and production level is excellent, variety specification are increasingly rich, product differentiation rate gradually improve, fiber and product application domain expands unceasingly, but objectively speaking, the development of China's chemical fiber industry is still a amount of growth is given priority to, in the product development, new products marketing, etc and the traditional chemical fiber production power and area compared gap still.

The author thinks that, has been formed the gap there are four main reasons: one is the rapid growth of the domestic textile industry, textile industry for the amount of fiber demand is much bigger than the requirements of confrontation. 2 it is capital to chase interest rate. In the cost, scale has been able to ensure that the benefits of investment, enterprise obviously more willing to put money sunglasses shop used to expand the scale; 3 it is traditional in new product development in developed countries has obvious advantages, which objectively become domestic enterprise to imitate, the domestic enterprise itself of research and development power shortage. Four is differentiation and high value-added products mainly textile trade processing demand is given priority to, downstream user and put forward by foreign to quality and specifications types of fiber requirements. In passive long-term research and development of the state, the enterprises development sense of direction, research and development ability is not lack.

The next 10 years, the world chemical fiber industry pattern will continue to change, the above factors will radically change. China's textile industry development is the amount of growth from to varieties, quality improvement and upgrade, innovation development has become the theme of chemical fibre industry development; Global chemical fiber production further transferring to China, the traditional developed countries and regions of the production capacity will further shrinking and the new product research and development ability and power is not enough; China's economic growth into the transition, the driving force of economic growth even more on domestic demand, with domestic the improvement of living standards, the middle class will gradually become the subject of consumption, individuation, differential product demand space is more and more big; With the improving of the total chemical fiber production, domestic chemical fiber competition between enterprises will intensify, in size, cost can't win, the competition will be turned to product variation and added value. Of course, home textile and chemical fiber manufacturing equipment and technology itself to raise the level of, objectively speaking, it also for chemical fiber enterprise new product development have created favorable conditions.

And the traditional chemical fiber manufacturing power and area compared, domestic chemical fiber industry in new product development gap, only in their own research and development ability and level, and in terms of fiber brand construction and new products marketing value degree and power. The "eleventh five-year plan" period, before a gap has narrowed trends, after a gap is not obvious change. Two aspects of the gap between actually there is a close relation. Industry and enterprise often only to take the research and development ability and level gap, but ignore the brand construction and new product marketing gap, but after a gap is solved, the former.

Rely on the emerging Internet tools to do retail to give children, are picked up the traditional enterprise to abandon the idea of "ErFangDong"-that is, the lower operating cost for comes into play. Yesterday, a co-op to reporters recognizes dangdang (the Po) nets, jingdong (the Po) mall, etc in every cell phone charger time online mall promotion activities for promotion of sponsorship, etc. Industry insiders point, take turns to big strength sales promotion, let originally made the red at online retailers are more and more urgent need lower operating cost, which is the remedy is worse than the fee charged comes into play.

  Costs lead supplier discontent

  Yesterday, dangdang network platform cooperation partners to reporters show a dangdang network to send the sales promotion of the letter. This paper mentioned,baseball hats dangdang network the November will host the super seconds, 4.9 fold seal a top kill and promotional activities, more will invest 60 million yuan media propaganda cost. "In the combined promotion and the principle of win-win cooperation, each merchants in charge during a store when the 500 yuan on this activity, as the sales promotion support, will eventually cost by dangdang network financial in November of the settlement accounts, and be deducted from the invoice service charge." The merchant said, the platform big price war, although improve the merchandise sales, but charge promotion cost have passed on cost too.

  At this point, dangdang network officials say, the activity is not mandatory pay cost, but offer two approaches sunglasses shop for merchants choice. A businessman is platform on November shop to a station the promotion by itself, and the products on sale or make profits to the sales promotion. Another is to pay 500 yuan a store merchant fee.

  The official pointed out, activity in the end of October has news notify in advance the platform merchants, and respect for the choice of the business. By joining in the activities of the store is most, the promotion of a shop during most of the expenses from dangdang network, the businessman of pay of all promotion expenses for promotion to less than 1%. Store dangdang.com during a charge of sales promotion of business fee, all for the promotion of dangdang network, not used elsewhere.

  The sales promotion fee into practice

  But according to reporter understanding, similar to the charge of sales promotion of support as a case in dangdang network is not the first time occurs. Last July, media reports said, dangdang network to its books supplier issued a notice activity, dangdang network in the notice requirements, each books supplier according to sales during the activity of thesoccer jerseys tax to 5%, as a sales promotion activity that support, by dangdang network in the settlement of accounts receivable deduct, or by supplier pay separately.

  Reporter to Beijing two press the verification, is this all mean. A press officials say, in large during the campaign, the online mall will put forward press room to participate in activities 5% sales tax. "The general press had participated in the activities in the publishing industry, 5% do not calculate for less, but more afraid of not to participate in the activities will be a negative impact on future sales." The official also said dangdang network and jingdong mall have similar activities, but when the higher frequencies of some.

  Dangdang, jingdong intends to control costs

  Dangdang network, jingdong mall and open platform with financing and wind listed investment gold big price war, but face the cost problem, electronic business industry is back for entering the arena of fee, etc way, or will repeat the industry department store fronts.

  One does not wish to disclose the name of electronic business enterprise officials think, emerging e-commerce channel should not approach fee, promotion fee, etc all kinds of cost, but now the dealer will go up the traditional business made. The electronic commerce in the process of development and the traditional business produce intersection is a very normal things, but this is not the development trend. Electronic business enterprise in the multilateral pressure, to the traditional business draws close, forget their low cost, the advantages of convenient communication. Electronic business enterprise in the process of development and to the demand of the consumers, and the combination of various considerations to avoid the industry department store fronts again.