August 7,, the fourth Chinese brand's day in Beijing's great hall of the people open. The economic daily news editor, brand China industry alliance President YiFeng in delivers a speech at the opening ceremony, think Chinese clothing brand needs a revolution.

YiFeng said, our country at present is still "manufacturing power, brand small country". China's LED Lamps manufacturing industry in the bottom of the value chain, the added value of the minimum. Our country is still not internationally recognized the world famous brand, export product 90% above is stick a card, and 10% of the independent brand, because no awareness, and the absence of added value.

YiFeng especially mentioned the clothing industry had the embarrassing situation. At present, in Beijing each large stores, native clothing brand NFL hats few outlets, is almost exclusively foreign brands. And the large market for consumers and not approved by domestic clothing brand, local clothing out the door. In fact, the so-called international big shop sign, most of the products in China processing manufacturing, however high premium brand by foreign brands earn, the domestic co-packers can only be cheap we.

YiFeng think, China's economy to the core of transformation of the mode of economic development and its essence is the least of material resources, create the highest economic value. And solve the core problem is the most effective way of the construction of the famous independent brand.

YiFeng called for, in the same quality, consumer should be preferred to buy local brand, support enterprise development in our country. And entrepreneurs also shall comply with the social morality, the production of good quality, safety and reliability of the products.

Finally, YiFeng said: "in the next 30 years, if China can have 10 to 20 independent brand to become the world's top brand, if in a large number of famous brand to lead, China's economy on the brand road, if China's prime minister can also like the Japanese prime minister said 'Toyota is my left face, SONY is my right face"Discount sunglasses the brand as a country that is the face of, at that time, the brand will make China more respected."

YiFeng is known as the father of Chinese brand, served as the organizing committee of the China quality tour and the first Chinese famous brand organization, the well-known trademark protection organization, the director of the bright in our country and put forward "brand strategy" this concept.

The Chinese brand festival is held in the YiFeng advocated by the, the three previous respectively in the opening ceremony of the Beijing international conference center, the national stadium and Qingdao diamond stadium hosting. This is the first time in the great hall of the people on the brand held an important activity. The Chinese brand section of the theme is "regression and cross".

The important guests and 11 th the National People's Congress standing committee, deputy chairman of the central ChenChangZhi with chairman, vice-chairman of the standing committee of NHL Jerseys the tenth National People's Congress chairman gu xiulian, vice chairman of ccpit in China. New hope LiuYongHao group President, zhejiang geely holding group President LiShuFu, new Oriental education and technology group chairman Mr Yu, the shaolin temple square YongXin release the famous business, religious people also attended the opening ceremony.