China national silk industry association offers from the silk industry in the first half of 2011 the situation of economic operation look, this January to may, the silk industry economy overall smooth operation. According to the national bureau of statistics for 285 home reeling over the scale enterprise statistics produced, January ~ 5 months, China's silk output reached 42498 tons, an increase of 22.72%. But affected by the international consumer demand recovery slow pace, domestic macroeconomic regulation and control policy tightens, especially by all kinds of factor costs, raw material prices and cell phone charger range, the more liquidity pressures tension, inventory such negative factors, plus foreign trade situation remains to be seen, make long relied on the international market silk enterprise management difficult and risk may be further increase. The second half of this year is expected to silk industry production and export will remain low, industry growth slowed in the economic benefit.

From January to may silk commodities export situation look, except in February by the Spring Festival holiday influence, resulting in the February 1 drop of 52.21% month-on-month in the international market by increased demand slowing, march to may silk export annulus comparing growth fluctuations very much, and the biggest export amount keep at about $290 million, but is still less than last year in the fourth quarter, exports monthly performance level. This shows, the export of silk industry situation is not optimistic. Meanwhile, industry insiders agree that YuanLiaoXing commodity export prices, pure silk clothing exports incremental reduction/price falls indicated the second half of the present situation of the export of silk industry situation is not clear. With the raw material prices, foreign garment processing merchants will severely cut down that contain silk dosage, it will directly NFL Jerseys suppresses the export of silk and silk material the effective growth of the number. In addition, the second half, the world situation, part of the national high debt concussion risk still exist, international consumer slowdown in demand and other reasons, will directly influence the silk export enterprise economic benefits.

First half of the year, the present market and market shocks cocoon, industry insiders agree that in the current cost of various elements of the rising background, the second half of the market is expected to run a high price of cocoon pattern to change in the short term. If the enterprises can't be rationally treats the current market price fluctuation of cocoon, will bring adverse effect to the development of the industry.

In addition, January to April, scale above the silk industry enterprise finished goods stock up 25.14%, up 1.1% than at the end. From past experience, finished goods inventory growth at 20% ~ 25%, there will be "to inventory of the" possible, especially as this year most silk enterprise appear out of funds, such as and highs price (especially the material) intertwined, increased difficulties of enterprise production and management, so that the second half of the silk industry economic growth may be faced with a certain callback pressure. At the same time, coal, electricity, oil, the high prices, the enterprise to hire workers, the difficult problem is expected to poor stability in the second half of this year is still won't have too big change, so the silk enterprise production shutdown phenomenon scope may expand.

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Title: chemical fiber products must face marketing era

Content: China's chemical fiber industry over the last 10 years of high-speed growth, production 2000 tons from 6.94 million up to 2010 in 30.89 million tons, domestic textile fiber to account for over 70% of the total, to make up cotton fiber natural resources, to solve the contradiction of grain to reclaim land, meet the needs of the textile and clothing export processing, plays a positive and important role.

From the past 10 years development course see, even though China's chemical fiber industry is very outstanding progress of technology, equipment and production level is excellent, variety specification are increasingly rich, product differentiation rate gradually improve, fiber and product application domain expands unceasingly, but objectively speaking, the development of China's chemical fiber industry is still a amount of growth is given priority to, in the product development, new products marketing, etc and the traditional chemical fiber production power and area compared gap still.

The author thinks that, has been formed the gap there are four main reasons: one is the rapid growth of the domestic textile industry, textile industry for the amount of fiber demand is much bigger than the requirements of confrontation. 2 it is capital to chase interest rate. In the cost, scale has been able to ensure that the benefits of investment, enterprise obviously more willing to put money sunglasses shop used to expand the scale; 3 it is traditional in new product development in developed countries has obvious advantages, which objectively become domestic enterprise to imitate, the domestic enterprise itself of research and development power shortage. Four is differentiation and high value-added products mainly textile trade processing demand is given priority to, downstream user and put forward by foreign to quality and specifications types of fiber requirements. In passive long-term research and development of the state, the enterprises development sense of direction, research and development ability is not lack.

The next 10 years, the world chemical fiber industry pattern will continue to change, the above factors will radically change. China's textile industry development is the amount of growth from to varieties, quality improvement and upgrade, innovation development has become the theme of chemical fibre industry development; Global chemical fiber production further transferring to China, the traditional developed countries and regions of the production capacity will further shrinking and the new product research and development ability and power is not enough; China's economic growth into the transition, the driving force of economic growth even more on domestic demand, with domestic the improvement of living standards, the middle class will gradually become the subject of consumption, individuation, differential product demand space is more and more big; With the improving of the total chemical fiber production, domestic chemical fiber competition between enterprises will intensify, in size, cost can't win, the competition will be turned to product variation and added value. Of course, home textile and chemical fiber manufacturing equipment and technology itself to raise the level of, objectively speaking, it also for chemical fiber enterprise new product development have created favorable conditions.

And the traditional chemical fiber manufacturing power and area compared, domestic chemical fiber industry in new product development gap, only in their own research and development ability and level, and in terms of fiber brand construction and new products marketing value degree and power. The "eleventh five-year plan" period, before a gap has narrowed trends, after a gap is not obvious change. Two aspects of the gap between actually there is a close relation. Industry and enterprise often only to take the research and development ability and level gap, but ignore the brand construction and new product marketing gap, but after a gap is solved, the former.

Rely on the emerging Internet tools to do retail to give children, are picked up the traditional enterprise to abandon the idea of "ErFangDong"-that is, the lower operating cost for comes into play. Yesterday, a co-op to reporters recognizes dangdang (the Po) nets, jingdong (the Po) mall, etc in every cell phone charger time online mall promotion activities for promotion of sponsorship, etc. Industry insiders point, take turns to big strength sales promotion, let originally made the red at online retailers are more and more urgent need lower operating cost, which is the remedy is worse than the fee charged comes into play.

  Costs lead supplier discontent

  Yesterday, dangdang network platform cooperation partners to reporters show a dangdang network to send the sales promotion of the letter. This paper mentioned,baseball hats dangdang network the November will host the super seconds, 4.9 fold seal a top kill and promotional activities, more will invest 60 million yuan media propaganda cost. "In the combined promotion and the principle of win-win cooperation, each merchants in charge during a store when the 500 yuan on this activity, as the sales promotion support, will eventually cost by dangdang network financial in November of the settlement accounts, and be deducted from the invoice service charge." The merchant said, the platform big price war, although improve the merchandise sales, but charge promotion cost have passed on cost too.

  At this point, dangdang network officials say, the activity is not mandatory pay cost, but offer two approaches sunglasses shop for merchants choice. A businessman is platform on November shop to a station the promotion by itself, and the products on sale or make profits to the sales promotion. Another is to pay 500 yuan a store merchant fee.

  The official pointed out, activity in the end of October has news notify in advance the platform merchants, and respect for the choice of the business. By joining in the activities of the store is most, the promotion of a shop during most of the expenses from dangdang network, the businessman of pay of all promotion expenses for promotion to less than 1%. Store dangdang.com during a charge of sales promotion of business fee, all for the promotion of dangdang network, not used elsewhere.

  The sales promotion fee into practice

  But according to reporter understanding, similar to the charge of sales promotion of support as a case in dangdang network is not the first time occurs. Last July, media reports said, dangdang network to its books supplier issued a notice activity, dangdang network in the notice requirements, each books supplier according to sales during the activity of thesoccer jerseys tax to 5%, as a sales promotion activity that support, by dangdang network in the settlement of accounts receivable deduct, or by supplier pay separately.

  Reporter to Beijing two press the verification, is this all mean. A press officials say, in large during the campaign, the online mall will put forward press room to participate in activities 5% sales tax. "The general press had participated in the activities in the publishing industry, 5% do not calculate for less, but more afraid of not to participate in the activities will be a negative impact on future sales." The official also said dangdang network and jingdong mall have similar activities, but when the higher frequencies of some.

  Dangdang, jingdong intends to control costs

  Dangdang network, jingdong mall and open platform with financing and wind listed investment gold big price war, but face the cost problem, electronic business industry is back for entering the arena of fee, etc way, or will repeat the industry department store fronts.

  One does not wish to disclose the name of electronic business enterprise officials think, emerging e-commerce channel should not approach fee, promotion fee, etc all kinds of cost, but now the dealer will go up the traditional business made. The electronic commerce in the process of development and the traditional business produce intersection is a very normal things, but this is not the development trend. Electronic business enterprise in the multilateral pressure, to the traditional business draws close, forget their low cost, the advantages of convenient communication. Electronic business enterprise in the process of development and to the demand of the consumers, and the combination of various considerations to avoid the industry department store fronts again.