Rely on the emerging Internet tools to do retail to give children, are picked up the traditional enterprise to abandon the idea of "ErFangDong"-that is, the lower operating cost for comes into play. Yesterday, a co-op to reporters recognizes dangdang (the Po) nets, jingdong (the Po) mall, etc in every cell phone charger time online mall promotion activities for promotion of sponsorship, etc. Industry insiders point, take turns to big strength sales promotion, let originally made the red at online retailers are more and more urgent need lower operating cost, which is the remedy is worse than the fee charged comes into play.

  Costs lead supplier discontent

  Yesterday, dangdang network platform cooperation partners to reporters show a dangdang network to send the sales promotion of the letter. This paper mentioned,baseball hats dangdang network the November will host the super seconds, 4.9 fold seal a top kill and promotional activities, more will invest 60 million yuan media propaganda cost. "In the combined promotion and the principle of win-win cooperation, each merchants in charge during a store when the 500 yuan on this activity, as the sales promotion support, will eventually cost by dangdang network financial in November of the settlement accounts, and be deducted from the invoice service charge." The merchant said, the platform big price war, although improve the merchandise sales, but charge promotion cost have passed on cost too.

  At this point, dangdang network officials say, the activity is not mandatory pay cost, but offer two approaches sunglasses shop for merchants choice. A businessman is platform on November shop to a station the promotion by itself, and the products on sale or make profits to the sales promotion. Another is to pay 500 yuan a store merchant fee.

  The official pointed out, activity in the end of October has news notify in advance the platform merchants, and respect for the choice of the business. By joining in the activities of the store is most, the promotion of a shop during most of the expenses from dangdang network, the businessman of pay of all promotion expenses for promotion to less than 1%. Store dangdang.com during a charge of sales promotion of business fee, all for the promotion of dangdang network, not used elsewhere.

  The sales promotion fee into practice

  But according to reporter understanding, similar to the charge of sales promotion of support as a case in dangdang network is not the first time occurs. Last July, media reports said, dangdang network to its books supplier issued a notice activity, dangdang network in the notice requirements, each books supplier according to sales during the activity of thesoccer jerseys tax to 5%, as a sales promotion activity that support, by dangdang network in the settlement of accounts receivable deduct, or by supplier pay separately.

  Reporter to Beijing two press the verification, is this all mean. A press officials say, in large during the campaign, the online mall will put forward press room to participate in activities 5% sales tax. "The general press had participated in the activities in the publishing industry, 5% do not calculate for less, but more afraid of not to participate in the activities will be a negative impact on future sales." The official also said dangdang network and jingdong mall have similar activities, but when the higher frequencies of some.

  Dangdang, jingdong intends to control costs

  Dangdang network, jingdong mall and open platform with financing and wind listed investment gold big price war, but face the cost problem, electronic business industry is back for entering the arena of fee, etc way, or will repeat the industry department store fronts.

  One does not wish to disclose the name of electronic business enterprise officials think, emerging e-commerce channel should not approach fee, promotion fee, etc all kinds of cost, but now the dealer will go up the traditional business made. The electronic commerce in the process of development and the traditional business produce intersection is a very normal things, but this is not the development trend. Electronic business enterprise in the multilateral pressure, to the traditional business draws close, forget their low cost, the advantages of convenient communication. Electronic business enterprise in the process of development and to the demand of the consumers, and the combination of various considerations to avoid the industry department store fronts again.