Distance Shanghai second intermediate court announced that accepts the American basketball star Michael Jordan v. Jordan sports, Shanghai climb to the trade limited company name right a case has been disputes over a month. Securities times recently from the relevant learn about, the name lawsuit bid for 50 million yuan RMB.

According to the reporter had understanding, Shanghai ErZhongYuan responsible for trial Jordan's name right a case of work is a trial of people court. But because of the high sensitivity, involving the relevant personnel are in trial of specific case his mouth shut, securities times through other means to understand the case litigation bid.

Securities times separately to Michael Jordan and Jordan sports confirmed that the lawsuit, but the original, the accused both sides of the specific amount not to respond. Carolina Panthers Snapback.Among them, the public relations department manager Michael Jordan sports HouLiDong tell securities times: "we received acceptance notice in court after had hired a lawyer, current attorneys are research, we mainly for the case with the lawyer. The plaintiff aspects specific action for we temporarily also is not very clear."

At the same time, Michael Jordan, a spokesman for the legal adviser to the stock of The Times in a written answer say: "the lawsuit claims is the principles, not money. By the name of Michael Jordan sports and identity engaged in commercial activities and benefit from it, this to Michael personal interests damage. Michael is not to win compensation to court proceedings. He asked abuse the name and identity of the behavior to immediately stop, and let the Chinese consumers know he has nothing to with Jordan sports."

And before this, Michael Jordan had said in a statement: "the suit is not the purpose of economic demands, but to my name to the protection of the right of, is a big problem. I plan will likely get litigation any economic compensation for the development of Chinese basketball career."

Although both sides avoided the sensitive amountmf the lawsuit, but in addition to Jordan brand is legal outside, litigation bid is without a doubt one of the focuses of attention of many investors. Dacheng law firm senior partner XuWanHui lawyer in accept securities times reporter to interview said: "50 million yuan for a name right, mark for the case is a relatively high amount. Usually, Denver Nuggets Snapback Hat,in determining the amount by the appeal may be reference for the defence of the violations and profit amount of civil law, etc. But the name rights to the relevant laws and regulations, all have no right to name the calculation method of the loss indemnity make the regulation."

Reporters access to the Jordan sports in the prospectus of, this company from 2008 to 2011 in the first half year of company's net income of about 130 million yuan respectively, 300 million yuan, 520 million yuan and 280 million yuan. At the same time, by the end of 2011 at the end of the first half, the company money about 540 million yuan.

XuWanHui told reporters: "in such cases, the plaintiff want to prove the defendant's profits come from his name of infringement of rights to be difficult. And for this kind of case, the court's discretion the space is larger, even if the infringement, the decision was established specific amount could also appeal by a gap."

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